BCOOM GROUP ECOSYSTEM – CREATING VALUE, CONNECTING GLOBALLY

MS. PHẠM THU THỦY – CHAIRWOMAN OF THE BOARD OF DIRECTORS, BCOOM GROUP

Building a Global Beauty Ecosystem through Education, International Trade, and Digital Platforms

With more than 10 years of experience in education, trade promotion, and international cooperation in the beauty industry, Ms. Phạm Thu Thủy – Chairwoman of the Board of Directors of BCOOM Group is steadily building a business ecosystem aimed at connecting the Vietnamese beauty market with Korea and international markets.

“Redefining the future of the global beauty industry through the convergence of advanced education, international trade promotion, and an innovative digital ecosystem.”

Strategic Direction and International Vision

As the Founder and Chairwoman of the Board of Directors of BCOOM Group, Ms. Phạm Thu Thủy focuses on developing long-term growth strategies, connecting resources across education – commerce – technology – international cooperation, while expanding partnership networks between Vietnamese and Korean businesses.

Rather than developing individual activities independently, she has positioned BCOOM Group as an integrated ecosystem in which education develops talent and communities, commerce expands market opportunities, and digital platforms connect stakeholders while optimizing business operations.

BCOOM GROUP – A THREE-PILLAR ECOSYSTEM

Under the strategic direction of Ms. Phạm Thu Thủy, BCOOM Group is developing an ecosystem built around three strategic pillars:

01. BeautyUni – Education & Trade Promotion
Developing a professional education and industry networking ecosystem for the beauty sector, while implementing exchange programs, business networking initiatives, and trade promotion activities between Vietnam and Korea.

02. Beauty Selly – E-Commerce & Digital Platform
Developing a next-generation digital commerce platform that connects brands, sellers, KOLs/KOCs, and consumers, while supporting market expansion and optimizing distribution operations.

03. Corporate Services – Business Solutions
Providing comprehensive support for businesses entering and developing in new markets, including legal consulting, corporate management, marketing strategies, and trade support solutions for K-Beauty businesses.

Together, these three pillars create an integrated value chain spanning education – connection – commerce – market development.

EDUCATIONAL AND INTERNATIONAL TRADE FOUNDATION

Ms. Phạm Thu Thủy’s professional foundation was shaped through her academic journey at leading educational institutions in Vietnam, including:

• Alumna of Foreign Trade University (FTU) – with a foundation in economics and international trade.
• Alumna of the Faculty of Law, Vietnam National University, Hanoi (VNU) – with a foundation in law and corporate governance.

The combination of knowledge in international trade and law provides a strong foundation for her engagement in cross-border business activities, particularly in building partnerships and developing markets between Vietnam and Korea.

FROM EDUCATIONAL CONNECTIONS TO COMMERCIAL VALUE CREATION

BCOOM Group’s development strategy goes beyond simply bringing beauty products to market. It aims to build a comprehensive interconnected ecosystem where brands, businesses, experts, KOLs/KOCs, sellers, and consumers can participate and create value together.

With this vision, Ms. Phạm Thu Thủy places a strong focus on expanding international partnerships, particularly connecting the Korean K-Beauty ecosystem with the Vietnamese market, while gradually building a platform that enables Vietnamese businesses to access regional commercial opportunities.

BCOOM Group’s long-term vision is to evolve from a beauty industry business network into a cross-border Beauty Business ecosystem, integrating education, international trade, and digital technology to create sustainable growth models for the beauty industry of the future.tivities, particularly in building partnerships and developing markets between Vietnam and Korea.